" Everything Is Design. Everything! "

- Paul Rand

Here's a short video I made last year that tells you a lot about me:

     

Hi, it's Shaziya!

A User Experience Designer, recently graduated with a M.S. in Human-Computer Interaction (HCI) from Georgia Tech.

I have 3+ years of design experience with startups and industry leaders.

I go by the pseudonym PurpleCuTalk, but more on that in this video.

For any HCI related opportunities or feedback on my work, just get in touch!

My Story :  An Information Technology engineer, with a flair for Information Design. I first realized a potential for design thinking on collaboration with a web solutions company to ideate, brand and maintain my college's annual festival website. This festival had footfalls of 10,000+ and watching my designs add meaning to the celebration of cultural activities was very rewarding. I then decided to nurture this creative interest by working with a revered lifestyle designer for his bold e-commerce venture to spread contemporary-chic Indie products across the globe. Working in a design driven company taught me the importance of focussing on a customer's experience. Studying HCI at Georgia Tech has given me a new perspective on design as a philosophy for problem solving.

UX to me is a collaborative field where I can bring to the fore my skills in design, technology and business development. I’m a curious soul and rarely am I ever satisfied. Except when it comes to bowel movements - I'm a Zen master there. In all other skills, I'd call myself a generalist.

Professional Experience

Intern, Enterprise UX Design
THE HOME DEPOT, USA  |  JAN '16 - MAY '16
Conducted heuristics evaluation of the Appliance Delivery Analytics (ADA) dashboard and worked closely with the development team to translate stakeholder needs into product features at the Orange Works Lab

Graduate Teaching Assistant
GEORGIA TECH, USA  |  AUG '15 - DEC '15
Responsibilities included mentoring students for their term projects and giving lectures for the course: UI Design (CS 3750)

Intern, Online UX Design
THE HOME DEPOT, USA  |  MAY '15 - JUL '15
Did cross-platform concept exploration on modular designs for product pages across desktop and mobile web

Junior Associate, Business Development
INDIA CIRCUS RETAIL PVT. LTD., INDIA  |  OCT ‘12 – MAR ‘14
Worked with Customer Support team to collect feedback on users’ shopping experience to improve the e-commerce website
Managed the international flash-sale distribution network contributing to 40% of online sales revenue

Education

Georgia Tech
ATLANTA, USA  |  MAY '16
M.S., Human-Computer Interaction
GPA: 4.0

Mumbai University
MUMBAI, INDIA  |  JUL '12
B.E., Information Technology
GPA: 3.73

Awards & Affiliations

2015 Southeast Women in Computing Conference Scholar
ATLANTA, USA  |  NOV '15
Awarded a scholarship to attend this ACM-W celebration of women in computing

HFES ‘15, Student Chapter
GEORGIA TECH, USA  |  JAN '15
Secured 1st place for Holistic in the 7th Annual Atlanta Design Contest

Designed with by Shaziya Tambawala 2016