WHAT

UX AND DESIGN STRATEGY

Heyo, I’m Shaziya.

🔊 shah • zee • yah | aka purplecoppertalk | she/her | 📍 Bay Area, CA

I am a designer with 8+ years industry experience delivering digital products in a multitude of domains, including e-commerce, industrial IoT, cloud management, and work management. I’m currently exploring AI communication experiences at RingCentral.

 

SUPERPOWERS

Tradeoff translator

Skilled at creating and communicating design options trade-offs with business objectives.

Thoughtful doer

Transforming discussions into plans and championing a collaborative culture.

Strategic initiator

Challenging established thinking and developing new approaches across multiple stakeholder levels with researched options.

MOST PROUD OF

U.S. Patent

Designed archiving experiences for Confluence Cloud and co-invented this patent.

TEAM ‘23 talk

Spoke about a UX-driven approach for product champions to promote usage in their teams.

Article on design leadership

Wrote Think introverted; act extroverted on how to be a design leader and still be yourself. It became Medium staff’s picks of the month.

THREADS IN MY CAREER

Startups within enterprises

3 out of 4 long-term gigs have been for young, lean teams within larger enterprises.

Multitude of domains

Including e-commerce, industrial IoT, cloud management, and work management.

Web-based legacy software

Assessing risk and understanding users’ mental models is critical to implementation.

 

RECENT EXPERIENCE

Atlassian

Leading design for 0-1 projects, I’ve added change management, program delivery, and designing for emerging tech to my skillset.

Cisco

Working on the cloud services team, I honed my capabilities at user research and product management.

Sigma Computing

I sharpened my prototyping and storytelling abilities while diving into the world of Business Intelligence and Analytics.

General Electric (GE)

I supported digital transformation projects, focussing on the production mail industry.