Shaziya Tambawala

UX AND DESIGN STRATEGY

Heyo, I’m Shaziya.

shah • zee • yah | aka purplecoppertalk | she/her | Bay Area, CA

Full-stack product designer with 9+ years experience scaling enterprise SaaS tools. A systems thinker with a collaborative attitude — I love exploring widely, sweating the details, and evolving team rituals.

SUPERPOWERS

Creative facilitator

Distilling concepts into digestible chunks while understanding system-wide connections.

Thoughtful doer

Transforming discussions into plans and championing a collaborative culture.

Strategic initiator

Challenging established thinking and developing new approaches across multiple stakeholder levels with researched options.

MOST PROUD OF

U.S. Patent

Designed archiving experiences for Confluence Cloud and co-invented this patent.

TEAM ‘23 talk

Spoke about a UX-driven approach for product champions to promote usage in their teams.

Article on design leadership

Wrote Think introverted; act extroverted on how to be a design leader and still be yourself. It became Medium staff’s picks of the month.

THREADS IN MY CAREER

Startups within enterprises

4 out of 5 long-term gigs have been for young, lean teams within larger enterprises.

Multitude of domains

Industrial IoT, cloud management, work management, and agentic AI experiences.

Web-based legacy software

Evaluating trade-offs and understanding users’ mental models is critical to implementation.

RECENT EXPERIENCE

RingCentral

I sharpened my prototyping and storytelling abilities while diving into the world of AI communication experiences.

Atlassian

Leading design for 0-1 projects, I’ve added program delivery and designing for emerging technology to my skillset.

Cisco

Working on the cloud services team, I honed my capabilities at user research and product management.

General Electric (GE)

I supported digital transformation projects, focussing on the production mail industry.